Larry Friis, MBA, DBA

Larry Friis brings decades of experience in financial services, banking, and business strategy, with a career focused on helping individuals, business owners, and executives strengthen their financial position and prepare for the future. He began his career financing small businesses, quickly advancing within the banking industry by improving operational efficiency, identifying cost-saving opportunities, and helping organizations strengthen their balance sheets.

His work expanded into advising on strategic positioning, including identifying opportunities for alignment, growth, and mergers. Larry has served on the board of directors for multiple financial institutions, where he contributed to overseeing credit quality, enhancing business processes, and helping position organizations for acquisition. He currently serves on the board of directors for Red State Talk Radio.

In addition to his industry experience, Larry has spent more than 20 years as an Adjunct Professor, teaching personal finance and organizational management. He is the author of Great Companies Know: Employees Are Customers Too and has spoken at numerous conventions, corporate strategy sessions, and industry events. He has also been a featured guest on radio programs across the United States.

Throughout his career, Larry recognized a consistent gap: many individuals, business owners, and executives lacked a clear, well-structured approach to retirement and long-term financial preparation. Today, he focuses on financial education and planning support, helping clients better understand their options and align financial tools—including insurance-based solutions—with their individual goals and needs.

Larry holds both a Masters of Business Administration and a Doctorate of Business Administration. He is licensed in life and annuity insurance and works closely with advisory professionals when appropriate to help ensure clients receive comprehensive, coordinated guidance.